Sam lent his marketing and packaging skills to design and produce the media press packs for the 2010 Summer Catalogue and Havaianas x Bassike Collaboration.
The Catalgoue press pack housed the A3 sized 2010 Summer Catalogue, as well as a press release printed onto a false floor insert which held a custom designed digital frame. The lucky receiver would simply plug in the frame and be whisked away to Brazil with photos from the catalogue (also shot by sam) and traditional Brazilian music.
Havaianas and Bassike teamed up to produce the highly desirable Havaianas x Bassike thong. Sam ran with the black and white theme to produce an elegant book style hinged box, presenting a pair of the designer thongs in a simple yet striking manner.
