Sam designed and managed the installation of an authentic Brazilian Botequim (Coconut Bar) in the front window space of the General Pants store in Bourke Street Mall, Melbourne. This month long marketing campaign invited costumers into the rustic bar to check out the latest Havaianas, with all receiving fresh coconuts with purchase. Made from recycled timber and decorated with authentic Brazilian trinkets and decorations, customers were able to sit and chill in the bar with their coconuts listening to the music of Brazi, experiencing the sights, sounds, tastes and lifestyle of the brand.
