An Australian first, the Havaianas ‘Design-Your-Own’ touch screen promotion turned a Melbourne store front window into a giant iPhone style touch screen. Participants could design their own pair of Havaianas live on the screen and submit them to be judged. The winner not only receives a trip to Brazil, but also the honour of having their thong made and sold in the 2011 Summer range. The touch screen is currently in Sydney Centrepoint SDS till the end of January 2011.
