June 2011
1 post
April 2011
3 posts
Your sales strategy creates your advantage
It’s happened so often that I’ve almost stopped being surprised by it, but I have to admit I’m intrigued by the number of businesses I come across that don’t understand the power of a strong sales strategy. It’s something that typically comes up while we work through a brand or marketing strategy when we brief clients on a new project. The design process we use here at team scope helps us to...
What’s your value proposition?
I often ask people what they think their most critical business tools are – and I have to admit to being surprised by how rarely ‘value proposition’ is on the list.
A value proposition is one of the most vital tools a business can have – because it’s all about the people who keep your business alive: your customers. You value proposition defined the key economic and qualitative benefits that your...
March 2011
6 posts
February 2011
8 posts
How do you build a brand today?
The world of brands is changing fast – we’re living in a world that’s flattening at a rate we can hardly keep up with. In the ‘old days’, brand managers lived in a structured and seemingly predictable world – now, they have to cope with a loss of power, a massive amount of customer input, the need to be able to adapt constantly, and the need to put their trust in other people.
This brand new world...
4 tags
WatchWe came across this video that made us never look at our Photoshop tools the same way again…
January 2011
8 posts
December 2010
2 posts
November 2010
9 posts
3 tags
Could your brand use a little refreshment this...
I doubt you’d find it surprising to hear that most companies cut back on marketing during the uncertainty of the last couple of years – and you probably wouldn’t be surprised to find out that now the pressure’s off a little, they’re starting to fund new initiatives again.
And as a result, we’re starting to see a new trend – brand strategies being reviewed and refreshed from the ground...
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Where do ideas come from?
This is a great post from Seth’s Blog:
Ideas don’t come from watching television
Ideas sometimes come from listening to a lecture
Ideas often come while reading a book
Good ideas come from bad ideas, but only if there are enough of them
Ideas hate conference rooms, particularly conference rooms where there is a history of criticism, personal attacks or boredom
Ideas occur when...
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Embracing the upcycle instead of the downcycle
Does a stressful event start a cascade that ends up making even you more stressed?
If an authority figure corrects your behavior, does the intervention lead you to push back and make the behavior worse?
Does a failure set you on a path to more failure?
This ias a great article from Seth Godin blog. View the full article here.
October 2010
2 posts
2 tags
2 tags
IDEO say: Good Stories Make Good Brands. Here's 4...
This is the latest piece from Fastcompany.com.
Every product needs a story, as does every brand. The product’s origin. The creators’ ideals. Or a unique experience. These stories provide value.
Consumers are looking to share narratives as a way to express their knowledge, identity, status, and connections. As the DNA of viral marketing, these stories help people connect more deeply...
September 2010
10 posts
2 tags
Six Ways to Supercharge Your Productivity
What does it take to be productive and efficient in a world of infinitely rising demand, and endless potential distractions? By productive, I mean generating goods and services with lasting value. By efficient, I mean doing so with the least amount of unnecessary expenditure of time and energy.
Read this great article on HBR.org by Tony Schwartz here.
Foam Printer
We’ve all looked at this and decided we want one. Would be a great way to market a business, sending big foam letters around the streets of Sydney.
sex issue
As part of team scope successful marketing campaign, promoting ourselves as industry experts, we extended our ‘Is brand increasing your revenue’ campaign, beyond our series of breakfast seminars to industry press ads. This ad made it into the Marketing ‘Sex Issue’.
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1 tag
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Six Secrets to Creating a Culture of Innovation
When IBM recently polled 1500 CEOs across 60 countries, they rated creativity as the most important leadership competency.
Eighty percent of the CEOs said the business environment is growing so complex that it literally demands new ways of thinking. Less than 50 percent said they believed their organizations were equipped to deal effectively with this rising complexity.
But are CEOs and senior...
3 tags
To be a great designer, understand business
I was lucky enough to spend some time recently with a friend who plays in a band, a pretty brilliant and successful one. Like all the greats, they make amazing work look easy. After the show, we started to talk about process: song making and making design. Read the full article here.
From AIGA.org
3 tags
Experience the world beyond your computer
It has never been easier to think that the world is your oyster simply because you sit, day after day, staring at a computer screen. And there’s never been a more misguided way to think about design in the 21st century. Read the full article here.
From AIGA.org
August 2010
5 posts
3 tags
Can your brand bend like bamboo?
A successful brand needs to be like bamboo – strong, flexible and resilient. But many brands are like broken branches – weak, inflexible and certain to wither and die. A strong brand is an evolving story, not an unchanging visual stamp, and it’s certainly more than just a logo. Your logo helps people identify your brand, but it’s not the whole story. In our ever-changing world, a logo is just one...